Why will Digital Product Passport be essential for a fashion brand?

The global fashion industry has been criticized for a lack of transparency, heavy use of resources, and its growing role in the global waste crisis.

Part of the problem has been a lack of standardized information about the attributes of each item of clothing that could be used to facilitate reuse and recycling.

New data standards, technological innovations, and supportive policies may be about to change that.

One of the solutions we are talking about during these months is the Digital Product Passport.

What is the Digital Product Passport?

It is a digital passport that guarantees the traceability of the products.

As a traceability certificate, it contains all the information about the products to help customers to make sustainable choices.

The use of digital product passports is being accelerated by new government policies and industry initiatives. 

For example, the European Commission is launching a common European Dataspace for Smart Circular Applications to accelerate the digitalization of value chain and product information data, such as digital product passports. 

And in the U.S., the American Apparel and Footwear Association is calling for an overhaul of apparel and footwear labeling rules to embrace the use of digital labels.

But which data should be communicated to the customers?

Think of walking into a shoe shop.

A pair of sneakers will catch your attention. 

You love their design, the color, the touch: they seem comfortable. You have to try it on.

Hey, they are perfect!

You are going to buy, but you want to know more, you want to learn the history of this pair of shoes.

Here the narration starts: with a simple QR Code, you can find out where the material comes from and every single part of the shoe.

You can view the supplier, its production methods, its certifications.

You also know how much Co2 was produced and how many trees were planted to compensate for it.

In this way, every consumer will have access to the history of that product and will have the freedom to make cleaner, healthier, and more sustainable choices.

For a fashion brand, the advantage is double:

• the use of the Digital Product Passport proves its commitment to sustainability.
• it becomes the most direct way to communicate to their customers its side against any type of greenwashing.

Every fashion brand will empower trust with its customers who are happy to stay with something good for the planet.

If you know the product’s history, it will be simple to speak about reuse and recycling because you have the transparency of all materials and the creation’s process.

Compliance with:

AGEC: the French decree focus on giving consumers information about the environmental qualities and characteristics of waste generating products.

The US Uyghur Forced Labor Prevention Act provisions to prohibit imports made by forced labor into the United States of products made in Xinjiang.

Due Diligence Law New social, legal, safety and environmental standards, with the aim of becoming more transparent about supply chains

EU deforestation law: From 2024, the EU will require firms working in deforestation hotspots to certify that their goods have not harmed forests after a cutoff date of 31 December 2020.

The EU Circular Economy Action plan which supports a transition to a circular economy and aims to keep products and material in use thorough the Digital Product Passport guidelines.

Do you want to know how we develop the digital product passport for our customers? -> here our solution