Everything you need to know about e-P Summit 

If we had to sum up the e-P Summit 2023 in one word, it would be: Innovation

Many technological solutions and more than 20 speeches were followed throughout the event.

The main topics concerned: AR, e-commerce solutions, recycled garments from waste fabrics, the latest digital and Web3 innovations, AI, Metaverse, and above all the Digital Product Passports (DPP).

The Digital Product Passport

With the Digital Product Passport, the European Union is launching a new challenge for the sector to promote the circularity of products and be transparent by providing all the information regarding the impact of the production of a garment on the environment.

The goal is to forcing fashion brands to adopt it by 2030, becoming the tool that will guide the fashion system toward a sustainable transition based on traceability and transparency of the supply chain.

Read more here.

Expert views: the role of data

Francesca Poggiali, Chief Public Policy Officer Europe di GS1 Global Office

“The DPP is decentralized and allows you to create and structure your data. It will help us to manage the data relating to circularity and will give extreme transparency. The real challenge will be to make data accessible to everyone along the global supply chain”.

“It will help to have a common language, and it will bring a big impact on the process concerning the sharing of information in real-time, an intra-chain integration is necessary”, added Augusto Rosi, Operations Manager of Max Mara.

“The supply chain has multiple levels,” explained Attila Kiss, CEO of the Florence group, which has already launched digitization projects.
“A finished product that arrives in the showroom can be touched by many companies, including those who cut, iron, print, and package the garment. Furthermore, the final product is increasingly composed of many very different raw materials.

This is why it is difficult to collect data. So how make possible the traceability of each material or their circular reuse?

Our Digital Product Passport Solution

During e-P Summit we presented our Digital Product Passport solution with 2 case studies: Tommy Hilfiger e Hugo Boss.

Together with our partner Genuine Way, we shared a pair of Tommy Hilfiger shoes for our stand, letting people come and experience the experience as if they were real shop users who want to know the entire product creation process.

The immersive experience showed all the suppliers involved together with their information, such as certificates and geolocation. Click here to discover it.

But we didn’t stop there!

Together with Alberto Lampis, Strategic Sourcing Raw Material Senior Specialist at HUGO BOSS, we shared the case study of Hugo Boss in a panel called:

Digital Product Passport: traceability and transparency as drivers for a sustainable transaction

We started the speech by going over the challenges that the company has faced in recent years.
Hugo Boss is one of our most historic customers, with him we started from the traceability of raw materials up to the management of the finished product.

In the last months, we have integrated the traceability platform with the digital product passport so, all information traced with the direct engagement of the suppliers can be communicated to the final consumer through a dynamic experience on the product.

The goals with Hugo Boss about the dpp concerned:

-to uniquely identify each product item

-to promote transparent and data-driven product communication

-to educate consumers on more responsible buying practices

Find out more about our dpp solution: click here

The real difference between the various DPPs solutions presented during e-P Summit

One key takeaway from the event was that it’s impossible to talk about Digital Product Passport without a structured traceability system.

Many digital product passport solutions are emerging, some more focused on marketing and communication with consumers. Others focus on product authentication against any counterfeiting.

The most important thing of the Digital Product Passport to be useful and decisive towards the law and the respect of consumers is that it is integrated with a hub of traceability data, connected directly with all the supply chain.

This is the only way we can talk about real transparency of information.

The potential of this new tool for traceability and transparency in the fashion world is incredible, but the common factor remains in making more informed choices and knowing the impact they have on the world.

A new game-changing partnership was born

The e-P Summit was an opportunity to present our partnership with other solutions on the technology market such as  Sopra Steria, , EON and Carbonsink and Renoon.

The integration with other technology solutions focused on different market problems and solutions will support brands in their end-to-end transparency, traceability, and sustainability experience: more data, increased turnover, and more trust with customers.

Technological innovation is the real drive towards a more circular economy.

Do you want to find out how we can help your fashion brand? Book a call here.

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