Do you know the story behind your garments?
Show the commitment to sustainability to your customers through your product’s story
Are your products transparent and able to build consumer trust?
Lack of information about the product traceability and sustainability credentials can cause customer dissatisfaction leading to missed revenues and financial losses.
The digital product passports (DPP) aims to gather data on a product and its supply chain and share it across entire value chains so all actors, including consumers, have a better understanding of the materials and the impact of the product they use.
Digitizing all this information makes the operational management of the supply chain faster, more efficient and potentially more sustainable.
We envisage a future where all products will have a unique digital ID that will connect the physical product to a digital environment, telling customers the real traceability story behind what they buy.
4 reasons to apply Product Passport
educate consumers on more responsible buying practices
Compliance with the most up-to-date regulations
Authenticity of the finished product against counterfeiting
circular economy transition: transform you own processes from linear to circular
Follow the path of the product thanks to traceability
Your consumer will be able to follow the entire product creation process.
From the tannery to the factory, from raw materials to wool processing, thanks to an interactive map by clicking on the icon, customers get to know all the actors who worked on the product they are holding in their hands!
How does all this happen? Thanks to Traceability!
The data traced by reading tags (QR code) will enable you to manage the procurement process of raw materials, the Manufacturing Process up to the finished product.
Compliance with:
-Traceability obligations: Companies will need to adhere to social, legal, safety and environmental standards by becoming more transparent about their supply chains.
– The French decree con consumer information about the environmental qualities and characteristics of waste generating products
–The US Uyghur Forced Labor Prevention Act provisions to prohibit imports made by forced labor into the United States of products made in Xinjiang
-Strategic part of the Ecodesign for Sustainable Products Regulation and The Circular Economy Action Plan. The EU Circular Economy Action plan which supports a transition to a circular economy and aims to keep products and material in use thorough the Digital Product Passport guidelines.
Your Supply chain Impact
Consumers can make more informed purchasing decisions – once they are provided with information on the social and environmental impact of their favorite products.
How? Each supply chain actor will have his own section that can be easily consulted with information about:
-Supplier presentation: where they work, what their value proposition is, what they specialize in.
-Achieved certificates regarding processes, materials used, worker conditions as FSC, Fairtrade, OEKO-TEX Standard 100, GOTS (Global Organic Textile Standard) ect
-Supply chain Impact: you can share the sustainable certifications you already use or adopt system ones like Higg or 4sustainability.
Most impactful use case for product passports, % of respondents
Source: MCKINSEY State of Fashion
“To boost authentication, transparency, and sustainability brands must utilize new technologies to store and share product information. 2 out of 5 fashion executives plan to adopt product passports in 2022 or have already done so.”
Traceabillity of product materials and supply chain
37%
Protection against counterfeits
26%
Transparency of product lifecycle and enviromental impact
18%
Connection to digital experiences and content
13%
Other
5%
Immerse yourself into the product experience
Scan the QR CODE and don’t lose the thread!
3 Simple Steps
For Brands
- Digitalize products with connecting technologies like QR
- Build a dynamic experiences
- Measure interactions and evaluate KPIs
For Customers
- Scan the digitalized product with a smartphone
- Check your main sustainable informations
- Stay updated on your favorite brands
F.A.Q.
You can enable any physical object that is a part of your brand. Whether that is your product, packaging, events, or promotional materials, by bringing your assets to life you’re building a new content channel directly to your consumers.
We implement analytics to give you a complete overview on customers behaviors about:
- the number of scans
- from which geographic region do they come?
- the most viewed products
Yes, we store 1st-party cookies that include: device user agent, country and city where the user lives, number of scans per user, and objects a device has interacted with.
The role of the blockchain: The innovation with a blockchain is that it guarantees the fidelity and security of a record of data and generates trust without the need for a trusted third party.