Guest - LUZ Agency

Imagine if in your organization all employees feel responsible and committed to the projects they work in. 

That’s what happens in LUZ, a content marketing agency, and a B Corp, and in this way, the vision of employees is the vision of LUZ too, and vice versa.

📌 The purpose of LUZ is to create new B Corp companies, where employees own a part of the project in terms of equity capital, to enlarge the horizons of the business, and to satisfy everyone, both professionally and personally.

It is certainly not a classic way for doing business, but in LUZ the idea is clear: it’s the business model that changes and adapts to the purpose, not the contrary.

➡️ This approach extends to every aspect of LUZ, even to the way of making news: in fact, slow communication is preferred, rather than fast communication.

According to Alice Siracusano, CEO at LUZ, it is better not to communicate than to communicate something that is not meaningful.

This is also a value that is spread among the employees: the vision must be shared, as well as the objectives. Transparency is an everyday challenge that starts with executives and extends to everyone.

🎯Only sharing the same goal allows you to achieve it and generate a positive impact for everyone.

Moreover, Alice shared with us some best practices and also tips on things to avoid in communication, as in business in general.

 

📽️Watch the interview!

🔉 Do you prefer podcast? https://open.spotify.com/show/3tnyFmzqh7q2lZhZ3MQNHl

Topics of the interview

00:00 Presentation

00:18 Could you tell us a little bit more about LUZ agency?

01:00 What is actually the vision and the mission of LUZ agency?

03:28 Why did you study to become a B Corp and why do you think that becoming a B Corp can help you in this process?

04:30 How do you think you’re working differently from other company on a daily basis?

07:07 How can you say you invest in slow journalism versus fast journalism?

09:27 What is the role of transparency?

10:42 What have been the most difficult challenges?

12:12 How the space design can support you and be more authentic?

16:14 How do you think that becoming a B Corp can support companies to better communicate?

20:36 What would you say are 3 best practices in communication and 3 worst practices?

27:08 B impact assessment and company communication

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