Masterclass Description
Together with Carolynn Bernier , Consortium Coordinator at CIRPASS – Digital Product Passport and Margaux MacNeil Content Manager at Certilogo S.p.A., eBay Group we will delved deeper into the Digital Product Passport Blueprint.
This unique framework is intended to enable businesses to consider multiple perspectives in the DPP adoption process, moving beyond the limited and fragmented approaches that currently dominate the field.
The DPP Blueprint aims to overcome this challenges by providing a structured method that simultaneously considers compliance, customer trust, and operational excellence, along with other critical factors such as digitalization, omnichannel, sustainability, and circularity.
Through an integrated data collection system that utilizes diverse solutions and providers, companies can not only meet current needs but also effectively anticipate and address future challenges.
Speakers
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Key Takeaways
Speech by Carolynn Bernier
Carolynn Bernier kicked off the webinar by explaining the definition and importance of the DPP according to the European Commission. She described the DPP as a structured collection of machine-readable data, with a predefined scope and specific access rights.
The DPP aims to support the circular economy by providing crucial information on sustainability and traceability.
Key Points:
- European Regulations: The DPP is integrated into various European regulations, including the Battery Regulation and the Construction Products Regulation. The publication of the Ecodesign for Sustainable Products Regulation (ESPR) is expected in the summer of 2024, with the first delegated acts for textiles anticipated by 2026.
- Data Accessibility: Some data will be publicly accessible, while others will be protected for intellectual property reasons. The importance of an open system to facilitate data communication across different industry sectors.
- Responsibility and Traceability: The responsibility for issuing the DPP lies with the economic operator placing the product on the market for the first time.
Speech by Margaux MacNeil
Margaux MacNeil presented a case study on the implementation of the DPP, emphasizing the importance of data security and product authentication. She highlighted the issues related to the use of clonable NFC chips and proposed solutions to ensure product authenticity, such as fraud detection systems.
She also presented a video showcasing the practical implementation of the DPP with the brand Save the Duck. By scanning one of their products, consumers can access detailed information about certification, maintenance, geographic origin, and fair labor practices associated with the product.
Key Points:
- Security and Reliability: The DPP tag must be secure and physically attached to the product.
- Consumer-Facing Authentication: Consumers must be able to verify product authenticity easily.
- Awareness and Education: Communicate the product journey to promote sustainability and transparency. Provide consumers with access to repair, reuse, and recycling services.
Speech by Massimo Brandellero
Massimo Brandellero discussed the importance of a strategic approach to supply chain traceability and transparency. He emphasized that traceability should not be seen solely as a regulatory requirement but as an opportunity to improve operational efficiency and responsible sourcing.
He highlighted the importance of preparing for the adoption of the DPP by integrating traceability information and processes into business operations.
Collaboration with various supply chain stakeholders is essential for effective data collection and management. Timely and strategic preparation will not only help companies comply with regulations but also offer opportunities to improve operational efficiency and overall transparency.
Key Points:
- Strategic Approach: Traceability should be integrated into business operations as a strategic practice, not just a tactical one.
- Benefits of Traceability: improvement in product quality, optimization of procurement and reduction of supply chain risks, enhancement of time to market and cost reduction, future regulatory compliance and creation of a structured database.
- The DPP will be an important tool but represents only one piece within a much larger and more demanding theme, which is the transition from a linear to a circular system, a colossal task that can only be resolved through collaboration among all involved actors.
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