How to fight Greenwashing

Free Panel Discussion with fashion brands, legal and communication experts

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About the conference

What is the Greenwashing risk and why is it important to communicate correctly the company’s path towards the achievement of sustainable development?

There is increasing pressure from governments and international institutions to achieve the Paris Agreement commitment to limit global warming to well below 2°C and pushing efforts to limit it to 1.5°C.

The Fashion Industry Charter for Climate Action clearly states the vision of the industry to achieve net-zero emissions by 2050.
If before sustainable business practices were ‘nice to have’, today it is clear that it is a key prerequisite for operating a successful business.
Therefore the interest in communicating sustainability is rapidly growing, but still, according to data from IPSOS 2020, 76% of the population state that it is difficult to understand which companies are truly sustainable and which are not.

How can fashion companies communicate effectively their commitment toward sustainability and which data do they use to support the sustainability claims they make?

In this panel discussion, we are going to answer these questions and much more, looking at the actual regulations and upcoming EU regulations on the topic and learning from the experience of fashion B Corps that have built their identity around the topic of transparent communication and trustful relationship with their clients.
The biggest risk of greenwashing is the erosion of trust as well as potential economic sanctions and financial issues.

With Martina Schiuma, Sustainability Officer at The ID Factory, who will moderate the event, there will also be 3 great speakers that will discuss the topic from the legal, communication, and brand perspective.

Our Guests

Silvia Mazzanti

Silvia Mazzanti

Product and Sustanaibility Manager at Save The Duck S.P.A

Silvia Mazzanti, Save The Duck sustainability manager. She is a fashion passionate with a background in Fashion Design and specializing in Product Management.

She has an experience of over 20 years in product development for companies in the total look, ready-to-wear, denim and outerwear sectors.

Since 2017 leading Save The Duck sustainability team on the path to sustainable growth in the environmental, social and product fields. She is often invited as company spokesperson to events and conferences to relate about the Save The Duck sustainability path.

She teaches technology of materials at IED Milano, where she also teaches on the course “Sustainability for fashion”.

Alice Siracusano

CEO - Partner at LUZ

 Alice Siracusano is the proud “mom” of LUZ – or rather, step-mom. LUZ is a content marketing agency and B Corporation in which Alice, together with Roberto Minetto, brought new life to in 2017.

The mission of LUZ is to find, protect and spread stories based on truth, relevance and quality. The decision to start her own company came after experiences in marketing from different perspectives such as digital media and e-commerce in high-tech environments such as Samsung Google and YOOX, and advertising strategy in big networks like BBDO and WPP.

In a world dominated by technologies that constantly force us to change our habits and the ways in which we relate with one another, LUZ and Alice work to fight the filter-bubbles these technologies create, by producing content that brings people to reflect on new perspectives instead of strengthening existing prejudices; content meant to restore freedom of thought to the center of our lives as human beings.

Alice Siracusano - Luz Agency
Associate presso Withersworldwide

Veronica Muratori

Associate at Withersworldwide

Veronica graduated in Law at Bocconi University in Milan after spending periods abroad in both the USA and Australia. Upon graduating, she took up a postgraduate Master’s course in fashion law at the University of Milan.

Veronica is currently an Associate Lawyer at Withers in the Intellectual Property, Technology and Privacy team. She regularly advises companies on issues relating to intellectual property, consumer law, advertising regulation and data protection.

She is a contract professor at the Milano Fashion Institute and guest-speaker at Istituto Marangoni (London) where she delivers and holds lectures on fashion-related commercial agreements and advertising regulations. Veronica’s areas of expertise have also included green claims and influencer marketing of late.

Veronica, together with the Withers team, have recently handled the first case before the Italian Court for greenwashing.

"How to fight Greenwashing"

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B Fashion B corp is the first fashion community within the B Corp ecosystem.
Our aim is to create one place where you can share best practices, ideas and learn everyday.
We believe that the B-Corp certification is the beginning of a journey towards sustainability and the best way to have a real impact is to collaborate towards a common goal.

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