Digital Product Passport

Do you know the story
behind your products?

Gain visibility over your supply chain and share your commitment to a sustainable transition through a verified and transparent product’s story

Learn more

Why do you need a
Digital Product Passport ?

Lack of information about the product traceability and sustainability credentials can cause customer dissatisfaction leading to missed revenues and financial losses.

The digital product passports (DPP) aims to gather data on a product and its supply chain and share it across entire value chains so all actors, including consumers, have a better understanding of the materials and the impact of the product they use.

Digitizing all this information makes the operational management of the supply chain faster, more efficient and potentially more sustainable.

We envisage a future where all products will have a unique digital ID that will connect the physical product to a digital environment, telling customers the real traceability story behind what they buy.

4 reasons to apply
Digital Product Passport

1

Data Driven Product Communication

2

Educate Consumers On More Responsible Buying Practices

3

Compliance With Legal Traceability Obligations

4

Empower The Transition To The Circular Economy

Follow the path of the product thanks to traceability

Your consumer will be able to follow the entire product creation process.

From the tannery to the factory, from raw materials to wool processing, thanks to an interactive map by clicking on the icon, customers get to know all the actors who worked on the product they are holding in their hands!

Compliance with:

Traceability obligations: Companies will need to adhere to social, legal, safety and environmental standards by becoming more transparent about their supply chains.

AGEC: the French decree focus on giving consumers information about the environmental qualities and characteristics of waste generating products.

The US Uyghur Forced Labor Prevention Act provisions to prohibit imports made by forced labor into the United States of products made in Xinjiang.

Due Diligence Law New social, legal, safety and environmental standards, with the aim of becoming more transparent about supply chains

EU deforestation law: From 2024, the EU will require firms working in deforestation hotspots to certify that their goods have not harmed forests after a cutoff date of 31 December 2020.

The EU Circular Economy Action plan which supports a transition to a circular economy and aims to keep products and material in use thorough the Digital Product Passport guidelines.

Your Supply chain Impact

Consumers can make more informed purchasing decisions – once they are provided with information on the social and environmental impact of their favorite products.

How? Each supply chain actor will have his own section that can be easily consulted with information about:

Supplier presentation: where they work, what their value proposition is, what they specialize in.

Achieved certificates regarding processes, materials used, worker conditions as FSC, Fairtrade, OEKO-TEX Standard 100, GOTS (Global Organic Textile Standard) ect

Supply chain Impact: you can share the sustainable certifications you already use or adopt existing systems.

Most impactful use case for digital product passports, % of respondents - Source: MCKINSEY State of Fashion

Traceabillity of product materials and supply chain

37%

Protection against counterfeits

26%

Transparency of product lifecycle and enviromental impact

18%

Connection to digital experiences and content

13%

Other

Immerse yourself into the product experience

Don’t lose the thread!

3 simple steps

For Brands

Digitalize products with connecting technologies like QR

Build a dynamic experiences with your supply chain

Measure KPIs

For Customers

Scan the digitalized product with a smartphone

Check your main sustainable informations

Make better choices

FAQ

We are part of the EU benchmark analysis

We joined the CIRPASS project: ‘’Collaborative Initiative for a Standards-based Digital Product Passport for Stakeholder-Specific Sharing of Product Data for a Circular Economy’’. Its goal is to assist the Commission in understanding the activities that will be necessary to enable the DPP system. Click here and discover more

What is the Digital Product Passport (DPP)?

The Digital Product Passport initiative is part of the Ecodesign for Sustainable Products Regulation (ESPR) and one of the key actions under the EU’s Circular Economy Action Plan (CEAP). It is key to the EU’s transition to a circular economy and will provide information about products’ environmental sustainability. It aims to improve traceability and transparency along the entire value chain of a product and to improve the management and sharing of product-related data which are critical to ensuring their sustainable use, prolonged life, and circularity.

Will DPPs be mandatory?

The Digital Product Passport will be mandatory for all product groups regulated through delegated acts of the ESPR and will impact every actor along the full supply chain.

Who will be responsible for providing DPP data for products being imported into the EU?

The actor who puts the product on the market will be responsible.

What type of physical objects can I enable?

You can enable any finished product consumer goods in the apparel and footwear sector including shoes, accessories, shirts, T-shirts.

When are DPPs updated with new information?

Authorization to update and access data, as well as the timing and frequency of information updates occur in real time.

Can the DPP be a vehicle to fulfil the compliance to multiple EU regulations?

The Digital Product Passport facilitates and streamlines the monitoring and enforcement of the regulations carried out by the EU and member state authorities.

Do you use blockchain technology?

The system is blockchain ready. The innovation with a blockchain is that it guarantees the fidelity and security of a record of data and generates trust without the need for a trusted third party.

DIGITAL PRODUCT PASSPORT

Do you know the story
behind your products?

Why do you need a
Digital Product Passport ?