A Traceability Journey, a project by The ID Factory

Our mission is to raise awareness about the importance of traceability for sustainable value chains. We are doing this by engaging with ESG consultants and sharing best practices from the fashion supply chain.

In today’s episode we’ve discussed with Federico Vianello from Novi Footwear, the challenges for marketers in communicating sustainability and encouraging a more sustainable consumption, based on the experience of Love Our Planet.

About Federico Vianello

Federico Vianello is Head of the traditional private label division at Novi Footwear.

Established in 1986, Novi Footwear is a company that currently employs over 360 employees of many different nationalities. Their strengths lie in dedicated footwear sourcing teams, specialized quality assurance, systematic management of material sourcing, chemical and social compliance and expertise in costing, logistics and supply chain related issues. They’re also a member of the Wortmann Group of companies.

Watch the complete interview by clicking on the video.