The exciting launch of our collaboration with Vitale Barberis Canonico at Milano Unica!

Introduction

In 2027, Europe will mandate digital passports for fashion, textiles, and leather goods. However, some companies are already ahead of the curve. An example is Vitale Barberis Canonico, a renowned wool mill from Biella.

With just a smartphone and a QR code, detailed information about each fabric and its value chain can be accessed. Every textile customer can request this QR code for each production batch to add to their finished garments. This allows consumers to trace the fabric’s journey from raw material sourcing worldwide to production in Biella.

This tool, created by The ID Factory, was introduced to showcase the journey from sheep to fabric and was first presented at Milano Unica. The digital passport, accessible via smartphone, provides detailed information about each fabric and its value chain.

Simultaneously, Vitale Barberis Canonico has implemented a new B2B platform containing all relevant transparency information for their customers, linking fabric traceability to garment traceability.

Information is categorized into three sections: Passport, Journey, and Sourcing. Details on the fabric composition, Made in Italy credentials, involved processes, and a map of raw material origins are included.

Purpose

Customers can request the QR code for each production batch to add to their finished garments. This code allows end consumers to access detailed information about the fabric’s journey, starting with sourcing the finest raw materials worldwide and continuing through the production process in Biella.

Transparency

Vitale Barberis Canonico’s new B2B platform provides all relevant transparency information for customers, linking fabric traceability to garment traceability. “The digital transparency passport,” explains VBC, “offers a unique experience, connecting physical products with a wealth of digital information.”

How It Works

By scanning a QR code on the product or its packaging, users can access detailed information about the product’s origin. This information is categorized into several sections:

Passport: Users can view product information, including images, descriptions, and composition details. Additional data from Vitale Barberis Canonico highlights Made in Italy credentials, product traceability, and transparency.

Journey: This section provides insights into the processes and suppliers involved in creating the product. Users can access descriptions of each process and details about the suppliers and their certifications.

Sourcing: Includes geolocation data, allowing users to see a map showing the various raw material suppliers’ locations.

Watch the digital product passport VBC video: LinkedIn Video.

Note from our CEO Massimo Brandellero

“Let me say… It has been impressive to see a company embracing transparency and traceability so thoroughly. Such forward-thinking combined with an industrial vision project approach is setting a new milestone in transparency.”

The ID Factory is part of the “Expert Working Group” for CIRPASS-2 on the textile segment. CIRPASS is preparing the ground for the pilot phase and gradual implementation of the Digital Product Passport (DPP) as part of the new ESPR (Ecodesign for Sustainable Products Regulation). The ESPR regulation was officially published on June 28, 2024. With this act, the European Parliament and the Council of the European Union have established a framework of environmental sustainability requirements for European goods and the mandatory use of the Digital Product Passport in the EU market, expected to be enforced by 2027.

Italian Press Release

– Fashion Magazine
– Il Biellese

English Press Release

– The Spin Off