Guest - MUD Jeans

Can a revolution start with a single pair of jeans?

According to Laura Vicaria, CSR Manager at MUD Jeans International, the answer is yes, and it has to be!

Every year 200,000 million pairs are sold, but not everyone knows that Jeans are one of the most polluting items in fashion, using 7,000 liters of water and nasty chemicals.

With today’s interviewee, Laura, we’ll talk about the revolution that MUD Jeans is trying to carry out: becoming an exemplary circular fashion company after introducing the pioneering Lease a jeans model in 2013 and consistently putting the circular economy principles into practice.

How do they do it?

?️ How does it do it? Watch the interview!

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Topics of the interview

00:00 Presentation

00:18 Could you shortly present yourself and your company?

02:30 Which is the mission and vision of your company what would you say?

03:38 When have you decided to become a b corp and why what made you make this decision?

05:40 How do you think this affect your daily decisions differently from another normal business?

07:04 How did you face this challenge and was that easy?

09:34 Collaboration is crucial for your business?

11:49 How what’s the role of transparency in your company?

15:16 What has been the most difficult challenge?

18:04 Which was the reaction of the public?

20:04 Why do you think a fashion company should become a B corp?

22:20 Some best practices you want to share?

24:46 What changes would you like to see in the fashion industry in the next few years?

About MUD Jeans

If you could start a sustainable revolution in the fashion world, which item would you start from and why? This brand has started from a pair of jeans and they never looked back. In today’s interview we’ve talked about Laura Vicaria, CSR Manager at MUD Jeans International, a company founded in 2012 by Bert van Son, that wants to create a world without waste and to do things differently. Why jeans? Jeans are one of the most polluting items in fashion. With over 200.000 million pairs being sold yearly, the impact of recycling jeans and using organic cotton can be huge.

To watch the complete interview, click on the video.

What is B Corp B Fashion?

B Corp B Fashion aims to put together in one place all fashion b-corps and fashion brands want to become it. We want to promote regenerative and sustainable fashion, sharing the best practices from consolidated realities, newcomers, and curious people from the fashion world who want to know the B Corp world and its business way.

Are you a Fashion Brand? Join our community!​

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