Guest - Seay

Seay, a newly B Corp who produces apparel and beachwear by using “waste” and recycled items, has learned a great lesson from Patagonia: “Customers before consumers.”

As the name itself says, a consumer consumes, wastes, and for a fashion company, it is no longer acceptable to look for consumers.

The new goal is to attract customers, people who trust the brand and appreciate the its commitment to make the world a better place, to do sustainability, not just tell it in words.

How do you earn trust when you are not an established brand but an innovative start-up with an ambitious mission?

Through a patented model: Seay has launched Re3, a system through which customers can bring back the garments they no longer wear.

In return, they receive three things:

– money: equal to the economic value of the product they returned;

– space in the closet and the awareness that quality is better than quantity;

– transparency: they keep monitoring the path of the garment they donated.

Seay wants to extend the concept of the circular economy and believes in the impact that a shared goal can have.

Fashion brands and B Corps listening, if you want to know more, we’re talking about it today with Alberto Bressan, Founder at Seay..

?️Watch the interview!

? Do you prefer podcast? : https://open.spotify.com/show/3tnyFmz…

Topics of the interview

00:00 Presentation

00:17 Could you present your company ?

01:56 How are you implementing the circular economy to SEAY?

05:10 How are they perceiving the value you are delivering?

07:36 How do you apply this approach toward measurement and transparency also in the way you’re doing business?

09:45 How much do you think this approach is relevant?

12:40 How do you think that progressing through this journey?

14:04 What’s your opinion about the fashion industry, do you think they are ready to take on the challenge or not?

15:33 Three best practices you would like to share with other companies?

18:03 Something you have learned to avoid becoming a b corp?

20:08 What changes would you like to see in the fashion industry in the next few years and if you believe that such changes will be achieved or not?