Guest - Parafina

What if leftovers, such as rubber, plastic or aluminum, would become cool and fashionable pieces?

Parafina Co., an eco-friendly eyewear brand, recycles waste from China, Malaysia, and Arabia and transforms them into beautiful sunglasses and eyeglasses.

According to Samuel Soria Santos, CEO and Partner at Parafina, it is important to be green, not only look green.

Reusing leftovers is much greener for the planet than creating products from scratch.

It’s crucial to make consumers understand that a recycled product has a story behind it, and it’s much more worthy than just a fashionable item.

Following this sustainable ethics, Parafina has become Certified B Corp in 2019.


How does it do it? Watch the interview!

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Topics of the interview

00:30 What is your company actually doing and what is your core vision and mission?

02:03 When did you decided to become a b corp and what’s the reason why you decided to start this journey?

04:32 Where do you source this material from and the production process?

06:20 How do you control this plantation?

08:55 What’s your company commitment towards measurement and transparency?

10:48 Where it has been produced so your suppliers?

11:30 The environmental impact i would say is lower right?

12:59 What have been the most difficult challenge you have faced throughout this journey let’s say?

15:06 Why do you think other companies should become b corp based on your experience?

17:16 Three best practices you would like to share with other companies?

21:25 What changes would you like to see in the fashion industry in the next few years?

About Parafina

Waste Management is a huge problem and a challenge that any fashion brand will be fight in the near future. Can we transform the waste into something that has a value? We’ve discussed about it with Samuel Soria Santos, CEO and Partner at Parafina, a transformative lifestyle brand with a lofty objective: to offer designer eyewear in eco-friendly materials at a revolutionary price while leading the way for socially conscious businesses.

To watch the complete interview, click on the video.

What is B Corp B Fashion?

B Corp B Fashion aims to put together in one place all fashion b-corps and fashion brands want to become it. We want to promote regenerative and sustainable fashion, sharing the best practices from consolidated realities, newcomers, and curious people from the fashion world who want to know the B Corp world and its business way.

Are you a Fashion Brand? Join our community!​

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