Embracing Transparency in the Fashion Industry

In the ever-evolving world of fashion, staying ahead of the curve requires innovation, creativity, and a commitment to sharing this information as much as possible.

On the 3rd of May we were thrilled to participate in the prestigious Smau event held in London, where we had the opportunity to showcase our groundbreaking Digital Product Passports and share our success stories with global leaders, including renowned brands like Hugo Boss and Tommy Hilfiger. 

This article recounts our experience at Smau and emphasizes the importance of raising awareness about these crucial topics to foster transparency and sustainability in the fashion world.

Unveiling Digital Product Passports

At Smau London, we presented our revolutionary Digital Product Passports, a game-changing solution aimed at transforming the fashion industry. 

These Digital Passports serve as a digital identity for each product, providing consumers with detailed information about  where the materials come from, where the components are assembled, who are the suppliers who made up in all steps.

By leveraging primary data directly from the supply chain, we ensure the authenticity, traceability, and integrity of this data, enabling consumers to make informed choices and hold brands accountable for their claims.

Showcasing Hugo Boss and Tommy Hilfiger

Our participation at Smau provided us with an ideal platform to showcase the success stories of two iconic brands, Hugo Boss and Tommy Hilfiger, who have adopted our Digital Product Passports.

For both brands the greatest benefits concerned how the passports helped them streamline their supply chain, reduce waste, and achieve greater transparency in their production processes.

Read the case study here: Tommy Hilfiger and Hugo Boss

Networking with International Leaders

Smau London was not just about showcasing our innovative solutions; it was also an exceptional opportunity to connect with international leaders, industry experts, and like-minded individuals who share our passion for transparency and sustainability in fashion.

Engaging in fruitful discussions, exchanging ideas, and forging valuable partnerships were among the highlights of our experience.

The event proved that collaboration and knowledge sharing are vital for driving positive change in the industry.

The Importance of Awareness

As we reflect on our time at Smau London, it becomes clear that raising awareness about transparency and sustainability is paramount.

Consumers have the right to know the origins of their garments and the supply chain impact on the environment.

By embracing Digital Product Passports, fashion brands can foster transparency, build trust with consumers, and promote sustainable practices throughout the supply chain.


Participating in the Smau London event was an honor and a privilege for our team. The experience of presenting our Digital Product Passports, sharing success stories from esteemed brands like Hugo Boss and Tommy Hilfiger, and networking with international leaders has further strengthened our commitment to transforming the fashion industry.

We firmly believe that by promoting transparency and traceability, we can create a brighter future for fashion—one where consumers are empowered, brands are accountable, and the world becomes a more sustainable place for generations to come.

Watch our speech

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